Shadow Work

All-or-nothing funding means that no one will be charged for a pledge towards a project unless it reaches its funding goal. This way, creators always have the budget they scoped out before moving forward.

All-or-nothing funding is a core part of Kickstarter and has a number of advantages:

• It's less risk for everyone. If a project doesn’t reach its funding goal, creators will not be expected to complete their project without the funds necessary to do so, and backers will not be charged.
• It motivates. Adding a sense of urgency motivates your community to spread the word and rally behind your project.
• It works. Of the projects that have reached 60% of their funding goal, 98% were successfully funded. We find that projects either realize and surpass their goal, or they never fully take off.